1. Are you always prepared to speak about your business or service at a moment's notice?
2. Can you describe your business in 30 seconds or less? 
3. Do you have a mission statement for your business? 
4. Do you have a powerful, motivational 3-minute presentation about your business/services?

If you answered NO to any one of the above questions start now to prepare a thirty-second and a three-minute presentation about your business.  As business people we never know when we will be called upon to speak. Preparation is the key. Write out your self-introduction script and practice its delivery.

When writing the script remember:

1. Answer the WIIFM question. (What’s in it for me?) What can you or your products do for them?  What will people do, be, become or have as a result of your product?

2. Keep it short, informative and relevant to the networking situation.   (Paladin – old west bounty hunter business card read “have gun will travel.”)

3. What is your Unique Selling Proposition (USP)?  What separates you from your competition.  Make a list of the talents and knowledge you have to offer.  Several categories to consider when taking inventory of your talents and knowledge are:

Work experience
Community Work

Expertise

Education/Training

Organizations/Associations

Hobbies

4. Ask yourself “Would I like to do business with me?  Why? Or, why not?”

After you have your scrip-practice, practice, practice. If you want to be unique began your introduction with the problem(s) you solve. Example: You know how, when you (state the problem)... are feeling overwhelmed, out of control and nothing seems to be going right. Well I help people create balance, manage their emotions control their time and take charge of their lives. 

Remember, customers want quality, value, speed, convenience, choice and to be appreciated. Whatever your business you can add value to your clients by being a source of ideas, information and inspiration