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COMPLETE GUIDE TO SELLING BOOKS ABOUT THE AUTHOR |
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LINDA COLEMAN-WILLIS is owner/CEO of LC & Associates, a speaking and training company specializing in Motivational Keynotes and Personal Development workshops. She provides training in the areas of Leadership, Diversity, Team Building and Conflict Resolution. Linda travels the country speaking to thousands of people a month. Her personal development workshops on effective presentation skills for the business professional is in demand by corporations and associations. For three years Linda hosted a top-rated, weekly radio talk show "The Motivational Power Hour" where she interviewed national speakers, authors, and professionals from across the country. She is currently hosting a weekly cable TV show “Women of Prominence, Women of Promise" and can be seen on KTLA Channel 5's, Making It, Minority Success Stories providing her “Secrets of Success” to small business owners. Linda has worked with Les Brown and Gladys Knight to promote Personal Achievement Television. For four years she toured the country with the African American Women On Tour empowerment conference. She is a freelance writer with Inglewood Today and Crenshaw Today magazines and writes a syndicated column, “Positive Talk With Linda.” Linda’s in-depth training and experience lie in the field of real estate and finance. She received her Real Estate Sales license in 1981, her Broker’s license in 1986, and she graduated with honors from the Mortgage Banking Institute with an emphasis in finance. Her extensive sales training came as a result of working with Century 21. Here she received training from top industry experts such as Zig Zigglar, Tommy Hopkins, and Brian Tracey. Linda says she applied the same sales techniques to selling her book as she did to selling real estate. She was a top producing sales person for eight years and a member of the distinguished “Million Dollar Club.” She founded an organization “Women For Financial Independence” which earned her the honored title “Outstanding Woman of America.” Linda worked as a CRA Community Development Liaison for Bank of America, handling all of Southern California. She owned and operated a Real Estate Firm and Mortgage Brokerage Company for five years before entering the speaking/training field and establishing LC & Associates. Linda is the recipient of the CitiBank Woman To Watch award, the YWCA’s Incredible Women Making History award, and Black Women Entrepreneur’s Woman of Achievement award. After deciding to self-publish her first book and convincing her husband that self- publishing was a good idea, together they established WLW Publishing. Linda soon discovered that her job was only half done. Now that she had a product, a book, the challenge was how to sell it? “How do I get people to buy it? How do I get it from my living room to the market place? How do I make a profit?” Linda soon discovered that what she needed to do was SELL her book to everyone she came in contact with. For the most part this was family and friends who were excited about the book. Then, it was business associates and association members. It became evident to Linda that if she were going to make a profit she would have to expand her sphere of influence. As a professional speaker and trainer she had a built-in audience. But, even this proved not enough of a market to make her book selling a success. By now, her husband was wondering when some of the dollars spent to self-publish were going to start coming in instead of going out. When Linda solicited the advice of other authors about marketing and selling their books their suggestions were to hire a publicist or a pr firm. Linda knew this was out of the question for her. So with book in hand, she decided to set up a marketing plan for getting it SOLD. As a result, in less than 18 months Linda sold over 40,000 copies of her self-published book, Loving Yourself First A Woman’s Guide To Personal Power. Loving Yourself First is a big hit all across the country, as well as in Canada, England and Africa. Articles have appeared in national publications including the Los Angeles Times, Amarillo Globe, The Atlanta Voice, San Diego Voice and View Point, Essence Magazine, Emerge Magazine, Turning Point Magazine, Black Meeting and Tourism, California Black Woman’s Magazine, Minority Business Success Magazine and the Los Angeles Sentinel. Linda has appeared on Making It—Minority Success Stories, Marilyn Kagen, Montel Williams, The Talking Connection, Today’s Black Woman and over 80 radio talk shows across the country. Loving Yourself First is a favorite with bookstores and book clubs alike. |
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