You’ve written a book—now what?  You have spent months, maybe even years, getting the right wording, having it edited and re-edited.  You hired a graphic artist to design this fantastic cover, which by the way is full color.  You have racked up thousands of dollars in printing  costs.  You now have a room full of books .  How do you get them from your living room to the hands of the consumer?

The decision to self-publish a book is a big one, but it does not have to be a bad one.  In fact it can be very rewarding, both emotionally and financially.  However, it requires some planning, commitment, and know-how.  The planning and commitment come from you, but the know-how is spelled out in this handbook.  I am sharing with you information that helped me sell over 40,000 copies of my very first self-published book. 

Regardless to who publishes a book there is only one person who can really sell it and that is the author .  Yes, you are the best person to sell your book.  Large publishers  have thousands of titles and will only spend dollars to promote the top 20% of those titles. They only promote a title for an average of about four months.  With energy, effort and marketing behind your book, you can sell it indefinitely.

This book is a reference guide.  All the information you need to successfully sell your book is listed and/or referenced.  Or else, there is usually a source to contact to get the information you need.  One of my biggest frustrations was trying to locate a book that targeted selling.  Most of the books that I read focused on marketing even when the title indicated selling.  For the record, marketing and selling are not the same thing.  We will discuss that later.  

This may be the only book of its kind that focuses solely on selling books .  We share information with you on how to sell your self-published book to bookstores , distributors, catalogs , libraries, and to the public.  We also share information on how to sell on radio , television, at book signings, through direct mail , marketing, and pre-sales.  Those of you who may need information on writing, publishing, and marketing—don’t panic.  Committed to providing as much information and the best information possible in this book, we solicited the help of some of the industry’s top experts in the areas of writing, publishing and marketing.  Their information and resources are also listed in this book.  If you have questions or want more information do not hesitate to contact them directly.  The information they have to share is priceless.

The best way to get noticed in this market is to Sell books .  The best way to make money in this business is to make sure your book sells.  Bookstores and distributors are interested in books that move off the shelf.  The more books you move off the shelf, the more orders you will receive.  So your focus should to be on ways to move the book off the shelf.  That is the focus of this book.  Let’s talk Sales.  Answer the 10 questions about your book first and then get ready, get set, $ell.  

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