Have you ever patronized a business where the employees treated you like an interruption instead of a welcomed customer? How eager were you to return to that place of business? Did you tell the owner that you were dissatisfied? Seventy-five percent of dissatisfied customers won't tell you. They just won't come back. Statistics say it costs six times more to attract a new customer than to keep a current one. Whether you are in business for yourself or employed by a company, customer service should be important. Customers need to be satisfied, not just served. Ask yourself the following questions: Do I have a good customer service attitude? What is my reputation in the market place? What are my customers saying about me? About my business? Do we deliver quality customer service? Quality customer service is what the customer says it is. Not what you say it is. To deliver quality customer service find out what your customers want and give it to them over and over again. It's not just how to get a customer, but how to keep them. Quality goes beyond customer service to customer satisfaction.

Four Steps to Quality Customer Satisfaction:

1. Send A Positive Attitude to Others - Maintain a positive attitude every minute. Reflecting a positive attitude is allowing your actions and words to broadcast your enjoyment in serving your customers.
2. Identify and Satisfy the Needs of your Customers - by showing understanding, making them feel welcome, helping them feel important and providing a comfortable environment. Four basic needs are:

1. The need to be understood
2. The need to feel welcome
3. The need to feel important
4. The need for comfort

3.  Provide for the Needs of your Customers - To provide quality customer service you must recognize and understand all the services your organization provides. Develop a service profile. Ask yourself the following questions:

1. What services do we provide?
2.  How do our customers see and utilize the services we provide?
3.  What is the nature of the services we provide?

4. Make Sure your Customers Return - What can you do to make sure your customers come back?

1. Welcome suggestions from customers.
2. Graciously receive and handle complaints and problems
3. Go above and beyond to care for a customer
4. Follow through to ensure commitments are honored
5. Concentrate on complete customer satisfaction.

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