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Successful Book Selling Techniques
Revealed In Newly Released Guide
LOS ANGELES—The lure
of electronic publishing is enticing more authors to try their hands at
independence. And while a
few are successful, many are not.
The emphasis on book
marketing (vs. book selling) within the publishing industry is what
hurts many would-be successful authors, according to Linda
Coleman-Willis, a self-published author and motivational speaker.
“Marketing tells people your
book is out there. Selling
puts it in their hands,” said
Willis, author of A Complete Guide to Selling Books For The
Self-Published Author, a newly released book which
features book selling advice from such well known authors as
Dan Poynter, Marilyn and Tom Ross, and Joe Sabah.
“Most
people think the big publishing houses will sell their books for them,
but the only person who will sell your book is you,” Willis said.
She
ought to know. The timely
advice and up-to-date resources offered in the Complete Guide
represent the author’s first hand experience in the self-publishing
game after writing her first book, “Loving Yourself First”.
It became clear to Linda that she could “sell more books for
the buck” by creating a solid marketing plan and moving her own books
from bookstores into customer’s hands.
More than 40,000 books were sold within 18 months.
“I
wrote this book because I want to help self-published authors sell more
books, earn more money and avoid costly mistakes,” she said, adding
that taking a pro-active approach to selling is the best way to insure
that your books will get off the shelf or out of your basement.
An
invaluable reference for established and aspiring authors alike, the Complete
Guide provides a short cut for getting your book to buyers:
from the marketing plan to book stores, wholesalers and
distributors, book tours, television and radio promotions, the Internet,
trade shows, libraries and more. It
contains a foreword by book publishing guru Dan Poynter.
Comparing
a book to a child, Poynter reminds authors that “books cannot flourish
on their own. . .Linda knows what she is talking about.
Make up your promotion plan (and) read this book.”
Willis’
“Top Ten Tips To Make Your Book Sales Skyrocket While Avoiding Costly
Mistakes” offers valuable advice including:
·
Know your target market
·
Put together a national
book tour
·
Make your book signing an
extravaganza
·
Establish a relationship
with a national distributor
·
Sell on the internet
and much more!
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