Linda Coleman-Willis International Motivational Speaker
POSITIVE TALK...

with Linda

Networking Tips


 Networking is defined as the identification and building of relationships for the purpose of sharing information">
Linda Coleman-Willis International Motivational Speaker
POSITIVE TALK...

with Linda

Networking Tips


 Networking is defined as the identification and building of relationships for the purpose of sharing information, opportunities and resources. How many of you are effective net workers? Check out the following tips to see if you are networking effectively. 

  1. Don't try to sell at a networking event. Network to establish relationships. People do business with people they know, like and trust. The way they get to know you, like you and trust you is by seeing you, talking with you and observing you. 
    The business card is one of your primary marketing tools. It represents you and your business. It's your image. Make sure it represents the image you want to project. It should describe your company or business in very simple terms. If people have to guess what you do, they won't. They will throw it away. 

  2. Create a 30-second introduction and a 3- minute commercial about your business. Write and practice its delivery before you need it. Tell them what you or your product can do for them. Answer the WIIFM question-What's in it for me?

  3. Turn your nametag into a walking advertisement for your business. Consider your nametag to be a stick on business card. Place it on your right lapel-eye level so that when you shake hands it is in the person's line of sight. Your firm name should be on top and it should be two times as large as your name, unless of course your name has some significance as in Magic Johnson or your name is unique enough to evoke a response from just about everyone you meet. 

  4. In a networking situation-you have to carry yourself with confidence if you want others to feel confident about you. You cannot afford to sit back and be a part of the scenery and hope no one notices you. You have to become engaged in the process. Walk with your head up (not too high), shoulders straight, make eye contact, give a firm hand shake, a dazzling smile and a Let's Make A Deal Attitude. 

  5. How To Break The Ice Without Creating A Chill-A dazzling smile, a firm handshake, your thirty second introduction and a great opening question. The best opening questions are those that encourage people to speak about themselves, their business, passions, family or experiences. 

  6. Group Encounters—Check the body language of the group.  Be alert to the dynamics of the group. To enter a group, make eye contact with a listener or the speaker. If you enter a group only to find the conversation is not one you’d care to join—excuse yourself to get a drink, some food or to speak to someone across the room. Remember:  Most of the people at a networking affair are looking to make contact.  Don’t waste their time or yours.

  7. Remembering Names - Repeat the person’s name immediately following the introduction. Think of a personal connection. Visualize a picture.  Ask the person to spell his/her name. Ask the origin of unusual names. If appropriate, compliment the person using his or her name. Help people remember your name with a unique statement.

    Continued...

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